Strategic web design + content that delivers.
Helping brands build intuitive websites, clear messaging, and digital experiences that drive action.

I build websites and digital strategies that combine UX, accessibility, content, and SEO—delivering clean design with measurable results.

Hey there!

I’m Nikki—founder of Wayfinder Digital and a digital strategist with 15+ years of experience helping brands simplify complex ideas and scale online. Whether I’m leading a college-wide website redesign or crafting a brand’s first SEO-optimized Squarespace site, I bring clarity to digital chaos—and make it look good.

I’ve helped public sector orgs, higher ed institutions, and nonprofits define their web strategy, align messaging, and launch websites that actually convert. I believe good strategy is simple, scalable, and respectful of your audience’s time.

Featured Projects

A mix of freelance and in-house work—websites and digital strategies I’ve led from idea to execution.


  • Strategy + UX Content
    [In-House – MSU]
    → View Project


  • Strategy + UX Content
    [In-House – MSU]
    → View Project


  • Strategy + UX Content
    [In-House – MSU]
    → View Project


  • Strategy + UX Content
    [In-House – MSU]
    → View Project

Looking for…

A role where I can lead digital strategy, scale content that actually converts, and help a mission-driven team grow with purpose (and a sense of humor).